International marketing : an SME perspective

• Main Authors: De Búrca, Seán (Author), Fletcher, Richard, 1940- (Author), Brown, Linden (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River, NJ : Prentice Hall/Financial Times, 2004
• Subjects: mezinárodní marketing; malé a střední podniky; export marketing; small and medium-sized enterprises
• ISBN: 0273673238
• Physical Description: xxxii, 720 s. : il. ; 25 cm