Strategic marketing management

• Main Author: Chernev, Alexander (Author)
• Other Authors: Kotler, Philip, 1931- (Author of introduction, etc.)
• Format: Book
• Language: English
• Published: Chicago : Brightstar Media, 2009
• Edition: 5th ed.
• Subjects: marketingový management; strategický marketing; marketing management; strategic marketing
• ISBN: 9780982512630
• Physical Description: v, 283 s. : il. ; 24 cm