rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Kellogg on branding
    sub title: the marketing faculty of the Kellogg School of Management
  name:
    name part: Tybout, Alice M.
    role:
      role term: edt
  name:
    name part: Calkins, Tim
    role:
      role term: edt
  name:
    name part: Kellogg School of Management
  type of resource: text
  genre: antologie
  genre: anthology
  origin info:
    place:
      place term: xxu
    place:
      place term: Hoboken, N.J
    publisher: Wiley
    date issued: c2005
    date issued: 2005
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xvii, 334 s. : il. ; 24 cm
  note: edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: řízení značky
  subject:
    topic: obchodní značky
  subject:
    topic: marketingový management
  subject:
    topic: řízení vztahů se zákazníky
  subject:
    topic: brand management
  subject:
    topic: brand name products
  subject:
    topic: marketing management
  subject:
    topic: customer relationship management
  classification: 005:658.626
  classification: 658.626
  classification: 658.8:005
  classification: 005.346
  classification: (082.21)
  identifier: 9780471690160
  identifier: http://www.loc.gov/catdir/toc/ecip059/2005007457.html
  identifier: http://www.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
  identifier: http://www.loc.gov/catdir/enhancements/fy0622/2005007457-d.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/ecip059/2005007457.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy0622/2005007457-d.html
  record info:
    record content source: DLC
    record creation date: 050315
    record change date: 20190826001928.0
    record identifier: 53706
    language of cataloging:
      language term: cze