@book{ Solr-53702, title = {In search of a new logic for marketing : foundations of contemporary theory}, author = {Grönroos, Christian, 1947-}, address = {Chichester, England ; Hoboken, NJ}, publisher = {John Wiley & Sons}, year = {2007}, url = {http://www.loc.gov/catdir/toc/ecip072/2006032096.html} url = {http://www.loc.gov/catdir/enhancements/fy0810/2006032096-d.html} url = {http://www.loc.gov/catdir/enhancements/fy0826/2006032096-b.html} }