In search of a new logic for marketing : foundations of contemporary theory

• Main Author: Grönroos, Christian, 1947- (Author)
• Format: Book
• Language: English
• Published: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007
• Subjects: marketing; články; journal articles
• ISBN: 9780470061275
• Physical Description: xi, 223 s. : il. ; 25 cm