The advanced dictionary of marketing : putting theory to use

• Main Author: Dacko, Scott G. (Author)
• Format: Book
• Language: English
• Published: Oxford ; New York : Oxford University Press, 2008
• Subjects: marketing; oborová terminologie; terminology (professional); výkladové slovníky; explanatory dictionaries
• ISBN: 9780199285990
• Physical Description: lviii, 601 s. ; 23 cm