Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business - Levinson, Jay Conrad, 1933-; Levinson, Jeannie; Levinson, Amy (Houghton Mifflin, 2007)
Keywords: marketing; marketingový management; strategický marketing; malé a střední podnikání; strategic marketing; marketing management; small and medium-sized business; příručky