The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff

• Main Author: Shih, Clara Chung-wai (Author)
• Format: Book
• Language: English
• Published: Boston : Prentice Hall, c2009
• Subjects: elektronické podnikání; internetový marketing; síťové aplikace; sociální sítě; Facebook; electronic business; network applications; Internet marketing; social networks
• ISBN: 9780137152223
• Physical Description: xiv, 236 s. : il. ; 23 cm

Table of Contents:

• The fourth revolution
• The evolution of digital media
• Social capital from networking online
• Social sales
• Social network marketing
• Social innovation
• Social recruiting
• Engage your customers
• Get your message across
• Build and manage your relationships
• Corporate governance and strategy
• The future of social business