The social network business plan : 18 strategies that will create great wealth

• Main Author: Silver, A. David 1941- (Author)
• Format: Book
• Language: English
• Published: Hoboken, N.J. : John Wiley, c2009
• Subjects: sociální sítě; podnikatelské projekty; strategický marketing; strategický management; social networks; business planning; strategic marketing; strategic planning
• ISBN: 9780470419830
• Physical Description: xxxi, 191 s. : il. ; 24 cm

Table of Contents:

• Eighteen sustainable revenue channels
• Your recommender community as theater
• Mimic the bakers and copy Starbucks
• Why not start five simultaneously?
• Loyalty and passion builders
• Disruption : the sumptuous impertinence
• Should you sell, or are you having too much fun?
• Wrap-up