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090108s2009 xxu b 001 0 eng |
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|x Řízení a správa podniku
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1 |
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|a Weber, Larry,
|d 1955-
|7 utb2009529935
|
| 245 |
1 |
0 |
|a Marketing to the social web :
|b how digital customer communities build your business /
|c Larry Weber
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Hoboken, NJ :
|b John Wiley & Sons,
|c c2009
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| 300 |
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|a xvii, 246 s. ;
|c 24 cm
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| 504 |
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|a Obsahuje bibliografické odkazy a rejstřík
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| 505 |
0 |
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|a The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your mindset) -- How to let customers say what they really think (and keep your job) -- Step one: observe and create a customer map (otherwise you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three: evaluate online conduit strategies (and don't forget search) -- Step four: engage communities in conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp) -- Step six: promote your community to the world (get 'em talking and clicking) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Does facebook matter? (to marketers) -- Living and working in web 4.0 (it's right around the corner)
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|a Internet marketing
|2 eczenas
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| 650 |
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|a social networks
|2 eczenas
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| 650 |
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9 |
|a communication in marketing
|2 eczenas
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| 650 |
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|a network applications
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|p 420010127767
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|w 2019-08-26
|x N:nákup;
|y 01
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