The social media bible : tactics, tools, and strategies for business success

• Main Authors: Safko, Lon (Author), Brake, David K. (Author)
• Format: Book
• Language: English
• Published: Hoboken, N.J. : John Wiley & Sons, c2009
• Subjects: informační technologie > sociální aspekty; komunikační technologie > sociální aspekty; sociální sítě; média; síťové aplikace; elektronický obchod; internetový marketing; information technology > social aspects; communication technology > social aspects; social networks; media; network applications; electronic business; Internet marketing; případové studie; příručky; case studies; handbooks, manuals, etc
• ISBN: 9780470411551
• Physical Description: xviii, 821 s. : il. ; 24 cm

Table of Contents:

• What is social media?
• The social media ecosystem
• Say hello to social networking
• Everyone's a publisher
• It's not your father's email
• The world of web pages
• The internet forum
• The ubiquitous blog
• The wisdom of the wiki
• A picture is worth a thousand words (photo sharing)
• Talking about the podcast (audio create)
• Got audio? (audio sharing)
• Watch out for vlogs (video create)
• Got video (video sharing)
• Thumbs up for microblogging
• Live from anywhere, it's livecasting
• Virtual worlds, real impact
• Gaming the system: virtual gaming
• RSS, really simple syndication made simple
• Spotlight on search (search engine optimization)
• Marketing yourself (search engine marketing)
• The formidable fourth screen (mobile)
• Let the conversation begin (interpersonal)
• Social networks
• Publish
• Photo
• Audio
• Video
• Microblogging
• Livecasting
• Virtual worlds
• Gaming
• Productivity applications
• Aggregators
• RSS
• Search
• Mobile
• Interpersonal
• The four pillars of social media strategy
• Your social media SWOT analysis
• The ACCESS model
• Evaluate and organize existing resources
• Your implementation plan