Best practice cases in branding : lessons from the world's strongest brands

• Main Author: Keller, Kevin Lane, 1956- (Author)
• Format: Book
• Language: English
• Published: Upper Sadler River, NJ : Pearson/Prentice Hall, 2008
• Edition: 3rd ed.
• Subjects: řízení značky; obchodní značky; management prodeje; brand management; brand name products; sales management; studie; studies
• ISBN: 9780131888654 0-13-188865-X
• Physical Description: 382 s : il. ; 24 cm