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990209s1999 xxua 001 0 eng |
| 020 |
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|a 1578511445
|q (brož.)
|z 978-1-57851-144-0
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|a (DLC) 99018899
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|x Management. Řízení
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|a Harvard business review on brand management
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| 246 |
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|a Brand management
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| 260 |
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|a Boston, Mass. :
|b Harvard Business School Press,
|c c1999
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| 300 |
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|a v, 204 s :
|b il. ;
|c 21 cm
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| 490 |
1 |
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|a The Harvard business review paperback series
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| 500 |
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|a Obsahuje články dříve publikované v Harvard business review
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| 500 |
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