Creating your library brand : communicating your relevance and value to your patrons

• Main Author: Doucett, Elisabeth (Author)
• Format: Book
• Language: English
• Published: Chicago : American Library Association, 2008
• Subjects: management knihoven; marketing; marketingový management; strategický marketing; library administration; strategic planning; marketing management; příručky; handbooks, manuals, etc
• ISBN: 9780838909621
• Physical Description: xiii, 124 s. ; 23 cm
• Item Description: Obsahuje rejstřík