rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Selling and sales management
  name:
    name part: Jobber, David
    name part: 1947-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Lancaster, Geoff
    name part: 1938-
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    place:
      place term: Harlow, England
    place:
      place term: New York
    publisher: Prentice Hall/Financial Times
    date issued: 2009
    edition: 8th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xx, 546 s. : il. ; 25 cm
  table of contents: Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation
  note: David Jobber, Geoffrey Lancaster
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: management prodeje
  subject:
    topic: prodej
  subject:
    topic: selling
  subject:
    topic: sales management
  classification: 658.811
  classification: 658.8
  identifier: 9780273720652
  record info:
    record content source: DLC
    record creation date: 090122
    record change date: 20190826001911.0
    record identifier: 53564