Selling and sales management

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Bibliographic Details
Main Authors: Jobber, David, 1947- (Author), Lancaster, Geoff, 1938- (Author)
Format: Book
Language: English
Published: Harlow, England ; New York : Prentice Hall/Financial Times, 2009
Edition: 8th ed.
Subjects:
management prodeje
prodej
selling
sales management
ISBN: 9780273720652
Physical Description: xx, 546 s. : il. ; 25 cm

Cover

Table of contents

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020 |a 9780273720652  |q (brož.) 
035 |a (OCoLC)ocn299382120 
040 |a DLC  |c DLC  |d YDXCP  |d BWKUK  |d BWK  |d CDX  |d DLC  |d ZLD002 
072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
080 |a 658.811  |2 MRF 
080 |a 658.8  |2 MRF 
100 1 |a Jobber, David,  |d 1947-  |7 jn20020717410  |4 aut 
245 1 0 |a Selling and sales management /  |c David Jobber, Geoffrey Lancaster 
250 |a 8th ed. 
260 |a Harlow, England ;  |a New York :  |b Prentice Hall/Financial Times,  |c 2009 
300 |a xx, 546 s. :  |b il. ;  |c 25 cm 
504 |a Obsahuje bibliografické odkazy a rejstřík 
505 0 |a Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation 
650 0 7 |a management prodeje  |7 ph137814  |2 czenas 
650 0 7 |a prodej  |7 ph115885  |2 czenas 
650 0 9 |a selling  |2 eczenas 
650 0 9 |a sales management  |2 eczenas 
700 1 |a Lancaster, Geoff,  |d 1938-  |7 jn20020717411  |4 aut 
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