Advertising media planning
Saved in:
| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York :
McGraw-Hill,
c2002
|
| Edition | 6th ed. |
| Subjects | |
| Online Access | Vydavatelská anotace Biografie |
| ISBN | 0844215635 978-0-8442-1563-1 |
| Physical Description | xviii, 445 s. : il. ; 25 cm |
Cover
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| 035 | |a (DLC)859 | ||
| 040 | |a DLC |c DLC |d DLC |d ZLD002 | ||
| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
| 080 | |a 659.13/.16 |2 MRF | ||
| 080 | |a 659.187 |2 MRF | ||
| 100 | 1 | |a Sissors, Jack Zanville, |d 1919- |7 utb2009529909 | |
| 245 | 1 | 0 | |a Advertising media planning / |c Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron |
| 250 | |a 6th ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c c2002 | ||
| 300 | |a xviii, 445 s. : |b il. ; |c 25 cm | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 650 | 0 | 7 | |a reklamní média |7 ph125094 |2 czenas |
| 650 | 0 | 7 | |a reklamní agentury |7 ph125093 |2 czenas |
| 650 | 0 | 9 | |a advertising media |2 eczenas |
| 650 | 0 | 9 | |a advertising agencies |2 eczenas |
| 700 | 1 | |a Baron, Roger B. |7 utb2009529910 |4 aut | |
| 856 | 4 | 2 | |3 Vydavatelská anotace |u http://www.loc.gov/catdir/description/mh051/2002022717.html |
| 856 | 4 | 2 | |3 Biografie |u http://www.loc.gov/catdir/bios/mh051/2002022717.html |
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