Advertising media planning

• Main Authors: Sissors, Jack Zanville, 1919-, Baron, Roger B. (Author)
• Format: Book
• Language: English
• Published: New York : McGraw-Hill, c2002
• Edition: 6th ed.
• Subjects: reklamní média; reklamní agentury; advertising media; advertising agencies
• ISBN: 0844215635 978-0-8442-1563-1
• Physical Description: xviii, 445 s. : il. ; 25 cm