Advertising media planning

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Bibliographic Details
Main Authors Sissors, Jack Zanville, 1919-, Baron, Roger B. (Author)
Format Book
LanguageEnglish
Published New York : McGraw-Hill, c2002
Edition6th ed.
Subjects
reklamní média
reklamní agentury
advertising media
advertising agencies
Online AccessVydavatelská anotace
Biografie
ISBN0844215635 978-0-8442-1563-1
Physical Descriptionxviii, 445 s. : il. ; 25 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:0844215635 978-0-8442-1563-1
Physical Description:xviii, 445 s. : il. ; 25 cm

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