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|x Aplikovaná psychologie
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|a Felser, Georg,
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|a Werbe- und Konsumentenpsychologie /
|c Georg Felser
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| 250 |
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|a 3. Aufl.
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| 260 |
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|a Heidelberg :
|b Spektrum Akademischer Verlag,
|c 2007
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| 300 |
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|a 533 s. :
|b il. ;
|c 25 cm
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| 650 |
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|a psychologie reklamy
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| 650 |
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|a psychologie prodeje
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| 650 |
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|a spotřebitelské chování
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|a sociologie spotřeby
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