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Werbe- und Konsumentenpsychologie

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Bibliographic Details
Main Author Felser, Georg, 1965- (Author)
Format Book
LanguageGerman
Published Heidelberg : Spektrum Akademischer Verlag, 2007
Edition3. Aufl.
Subjects
psychologie reklamy
psychologie prodeje
spotřebitelské chování
sociologie spotřeby
ISBN9783827417824
Physical Description533 s. : il. ; 25 cm

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ISBN:9783827417824
Physical Description:533 s. : il. ; 25 cm
  • ikona citování Cite this
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  • ikona export Export Record
    • Export to CitacePRO
    • Export to RefWorks
    • Export to EndNoteWeb
    • Export to EndNote
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