Media planning : a practical guide

• Main Author: Surmanek, Jim (Author)
• Format: Book
• Language: English
• Published: New York : McGraw-Hill, c1996.
• Edition: 3rd ed.
• Subjects: reklamní média > Spojené státy americké
• ISBN: 0844235121 978-0-8442-3512-7
• Physical Description: xii, 209 s. : il., mapy ; 23 cm