Juicing the orange : how to turn creativity into a powerful business advantage

• Main Authors: Fallon, Pat (Author), Senn, Fred (Author)
• Format: Book
• Language: English
• Published: Boston, Mass. : Harvard Business School Press, c2006
• Subjects: marketing; kreativita; výrobky
• ISBN: 9781591399278 1-59139-927-0
• Physical Description: ix, 228 s., [8] s. příl. : il. ; 25 cm