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061220s2007 xxua b 001 0 eng d |
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|a 9780471789765
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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
080 |
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|
|a 659.1
|2 MRF
|
080 |
|
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|a 659.21
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|
080 |
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|a 658.8
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|
100 |
1 |
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|a Steel, Jon
|7 xx0015532
|4 aut
|
245 |
1 |
0 |
|a Perfect pitch :
|b the art of selling ideas and winning new business /
|c Jon Steel
|
260 |
|
|
|a Hoboken, N.J. :
|b John Wiley & Sons,
|c c2007
|
300 |
|
|
|a xxv, 262 s. :
|b il. ;
|c 24 cm
|
490 |
1 |
|
|a An adweek book
|
504 |
|
|
|a Obsahuje bibliografické odkazy a rejstřík
|
650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
650 |
0 |
7 |
|a prezentace informací
|7 ph124599
|2 czenas
|
650 |
0 |
7 |
|a prodej
|7 ph115885
|2 czenas
|
650 |
0 |
9 |
|a advertising
|2 eczenas
|
650 |
0 |
9 |
|a presentation of information
|2 eczenas
|
650 |
0 |
9 |
|a selling
|2 eczenas
|
830 |
|
0 |
|a Adweek and brandweek books
|
856 |
4 |
1 |
|3 Obsah
|u http://www.loc.gov/catdir/toc/fy0705/2006299877.html
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4 |
2 |
|3 Biografie
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|
856 |
4 |
2 |
|3 Vydavatelská anotace
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