|
|
|
|
LEADER |
02629cam a2200589 a 4500 |
001 |
53375 |
003 |
CZ ZlUTB |
005 |
20190826001849.0 |
007 |
tu |
008 |
040228t20022001xxu e 001 0 eng |
020 |
|
|
|a 1585421391
|q (brož.)
|
035 |
|
|
|a (OCoLC)49209157
|
040 |
|
|
|c OCLC
|b cze
|d ABA001
|d ZLD002
|
043 |
|
|
|a n-us---
|
072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
080 |
|
|
|a 17:33
|2 MRF
|
080 |
|
|
|a 659.4
|2 MRF
|
080 |
|
|
|a 659.1
|2 MRF
|
080 |
|
|
|a 316.628
|2 MRF
|
080 |
|
|
|a 328.185
|2 MRF
|
080 |
|
|
|a 366.5
|2 MRF
|
080 |
|
|
|a (73)
|2 MRF
|
080 |
|
|
|a (048.8)
|2 MRF
|
100 |
1 |
|
|a Rampton, Sheldon,
|d 1957-
|7 jn20040304002
|4 aut
|
245 |
1 |
0 |
|a Trust us, we're experts! :
|b how industry manipulates science and gambles with your future /
|c Sheldon Rampton and John Stauber
|
250 |
|
|
|a 1st trade pbk ed.
|
260 |
|
|
|a New York :
|b Jeremy P. Tarcher/Putnam,
|c 2002, c2001
|
300 |
|
|
|a 360 s. ;
|c 21 cm
|
504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
650 |
0 |
7 |
|a public relations
|7 ph115957
|z Spojené státy americké
|2 czenas
|
650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|z Spojené státy americké
|2 czenas
|
650 |
0 |
7 |
|a manipulace (psychologie)
|7 ph122611
|z Spojené státy americké
|2 czenas
|
650 |
0 |
7 |
|a korupce
|7 ph121881
|z Spojené státy americké
|2 czenas
|
650 |
0 |
7 |
|a ochrana spotřebitele
|7 ph123665
|z Spojené státy americké
|2 czenas
|
650 |
0 |
7 |
|a hospodářská etika
|7 ph114699
|z Spojené státy americké
|2 czenas
|
650 |
0 |
9 |
|a Deceptive advertising
|z United States
|2 eczenas
|
650 |
0 |
9 |
|a Risk perception
|z United States
|2 eczenas
|
650 |
0 |
9 |
|a Consumer protection
|z United States
|2 eczenas
|
650 |
0 |
9 |
|a Business ethics
|z United States
|2 eczenas
|
650 |
0 |
9 |
|a Industrial publicity
|x Corrupt practices
|z United States
|2 eczenas
|
650 |
0 |
9 |
|a Corporations
|x Public relations
|x Corrupt practices
|z United States
|2 eczenas
|
650 |
0 |
9 |
|a Public relations consultants
|x Corrupt practices
|z United States
|2 eczenas
|
650 |
0 |
9 |
|a Public relations firms
|x Corrupt practices
|z United States
|2 eczenas
|
650 |
0 |
9 |
|a Expertise
|x Corrupt practices
|z United States
|2 eczenas
|
650 |
0 |
9 |
|a Endorsements in advertising
|x Corrupt practices
|z United States
|2 eczenas
|
655 |
|
7 |
|a studie
|7 fd133597
|2 czenas
|
700 |
1 |
|
|a Stauber, John C.
|q (John Clyde),
|d 1953-
|7 jn20040304003
|4 aut
|
910 |
|
|
|a ZLD002
|
992 |
|
|
|a BK
|b SK
|d 2
|
998 |
|
|
|a 001285810
|
999 |
|
|
|c 53375
|d 53375
|
952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|6 659RAMPTONS
|7 0
|8 BOOK
|9 97165
|a UTBZL
|b UTBZL
|c 030
|d 2009-09-22
|l 2
|m 2
|o 659/RAMPTON,S.
|p 420010126826
|r 2022-08-29
|v 350.00
|w 2019-08-26
|x N:nákup; Převod FMK: Eliška Káčerková, 29.8.2022
|x 20100920
|y 05
|