The advertising agency business : the complete manual for management & operation

• Main Author: Hameroff, Eugene J. (Author)
• Format: Book
• Language: English
• Published: New York : McGraw Hill, c1998
• Edition: 3rd ed.
• Subjects: reklamní agentury; management; reklamní agentury > Spojené státy americké; advertising agencies; advertising agencies > United States; příručky; handbooks, manuals, etc
• ISBN: 084423169X; 978-0-8442-3169-3
• Physical Description: xii, 275 s. ; 24 cm
• Item Description: Obsahuje rejstřík