The advertising business : operations, creativity, media planning, integrated communications

• Other Authors: Jones, John Philip, 1930- (Editor)
• Format: Book
• Language: English
• Published: Thousand Oaks, Calif. : Sage Publications, c1999
• Subjects: reklama a propagace > Spojené státy americké; reklama a propagace; příručky
• ISBN: 9780761912392
• Physical Description: 548 s. : il. ; 24 cm