The copywriter's handbook : a step-by-step guide to writing copy that sells
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York :
Henry Holt,
2005
|
| Edition | 3rd ed. |
| Subjects | |
| Online Access | Vydavatelská anotace Biografie |
| ISBN | 0805078045 978-0-8050-7804-6 |
| Physical Description | xvii, 410 s. ; 20 cm |
Cover
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| 020 | |a 978-0-8050-7804-6 |q (brož.) | ||
| 040 | |a DLC |c DLC |d DLC |d ZLD002 | ||
| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
| 080 | |a 659.131.2 |2 MRF | ||
| 100 | 1 | |a Bly, Robert W., |d 1957- |7 utb2009529857 |4 aut | |
| 245 | 1 | 4 | |a The copywriter's handbook : |b a step-by-step guide to writing copy that sells / |c Robert W. Bly |
| 250 | |a 3rd ed. | ||
| 260 | |a New York : |b Henry Holt, |c 2005 | ||
| 300 | |a xvii, 410 s. ; |c 20 cm | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 650 | 0 | 7 | |a reklamní texty |7 ph116036 |2 czenas |
| 650 | 0 | 9 | |a advertising copy |2 eczenas |
| 856 | 4 | 2 | |3 Vydavatelská anotace |u http://www.loc.gov/catdir/enhancements/fy0625/2005050345-d.html |
| 856 | 4 | 2 | |3 Biografie |u http://www.loc.gov/catdir/enhancements/fy0625/2005050345-b.html |
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