The copywriter's handbook : a step-by-step guide to writing copy that sells

• Main Author: Bly, Robert W., 1957- (Author)
• Format: Book
• Language: English
• Published: New York : Henry Holt, 2005
• Edition: 3rd ed.
• Subjects: reklamní texty; advertising copy
• ISBN: 0805078045; 978-0-8050-7804-6
• Physical Description: xvii, 410 s. ; 20 cm