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|a Vyd. 1.
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|a 161 s. :
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|a Obálkové podnázvy: sestavujeme reklamní sdělení -- kdy tištěná média, kdy rozhlas a TV -- podpora prodeje na místě -- sponzorování a PR -- právní normy, které bychom měli znát -- pozor na zakázané formy reklamy
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