Dictionary of marketing

• Main Authors: Ivanovic, A., 1949- (Author), Collin, P. H. 1935- (Author)
• Format: Book
• Language: English
• Published: London : Bloomsbury, 2003
• Edition: 3rd ed.
• Series: Bloomsbury reference book
• Subjects: marketing; oborová terminologie; terminology (professional); výkladové slovníky; terminologické slovníky; explanatory dictionaries; terminological dictionaries
• ISBN: 0747566216
• Physical Description: 289 s. ; 20 cm