Dictionary of marketing terms

• Corporate Author: American Marketing Association
• Other Authors: Bennett, Peter D., 1933- (Editor)
• Format: Book
• Language: English
• Published: Lincolnwood : NTC Business Books, c1995
• Edition: 2nd ed.
• Subjects: marketing; oborová terminologie; terminology (professional); výkladové slovníky; explanatory dictionaries
• ISBN: 0844235989
• Physical Description: xiv, 316 s. ; 24 cm
• Item Description: Na titulní stránce nad názvem: American Marketing Association