Dictionary of marketing terms

Saved in:
Bibliographic Details
Corporate Author American Marketing Association
Other Authors Bennett, Peter D., 1933- (Editor)
Format Book
LanguageEnglish
Published Lincolnwood : NTC Business Books, c1995
Edition2nd ed.
Subjects
marketing
oborová terminologie
terminology (professional)
výkladové slovníky
explanatory dictionaries
Online AccessBiografie
Anotace
ISBN0844235989
Physical Descriptionxiv, 316 s. ; 24 cm

Cover

More Information
Item Description:Na titulní stránce nad názvem: American Marketing Association
Bibliography:Obsahuje bibliografické odkazy (s. 309-316)
ISBN:0844235989
Physical Description:xiv, 316 s. ; 24 cm

Similar Items