rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingová komunikace
  name:
    name part: Foret, Miroslav
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xr
    place:
      place term: Brno
    publisher: Computer Press
    date issued: 2008
    edition: 2., aktualiz. vyd.
    issuance: monographic
  language:
    language term: cze
  physical description:
    form: print
    form: regular print
    extent: xvii, 451 s. : il. ; 23 cm + 1 CD-ROM
  target audience: specialized
  note: Miroslav Foret
  note: Obsahuje terminologický slovníček
  note: Obsahuje bibliografie a rejstříky
  subject:
    topic: marketingová komunikace
  subject:
    topic: řízení vztahů se zákazníky
  subject:
    topic: marketing
  subject:
    topic: communication in marketing
  subject:
    topic: customer relationship management
  subject:
    topic: marketing
  classification: 658.8:316.77
  classification: 005.346
  classification: 339.138
  classification: (035)
  identifier: 8025110419
  record info:
    record content source: ZLD002
    record creation date: 090430
    record change date: 20190826001559.0
    record identifier: 51947
    language of cataloging:
      language term: cze