rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Creative advertising
    sub title: ideas and techniques from the world's best campaigns
  title info:
    title: Kribbeln im Kopf Anglicky
  name:
    name part: Pricken, Mario
    name part: 1967-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xxu
    place:
      place term: New York
    publisher: Thames & Hudson
    date issued: 2008
    edition: New ed., rev. and updated
    issuance: monographic
  language:
    language term: eng
  language:
    language term: ger
  physical description:
    form: print
    extent: 255 s. : il. ; 29 cm
  note: Mario Pricken
  note: "Translated from the German Kribbeln im Kopf by Mary Whittall"--T.p. verso.
  subject:
    topic: reklama a propagace
  subject:
    topic: reklamní fotografie
  subject:
    topic: reklamní kampaně
  subject:
    topic: estetika reklamy
  subject:
    topic: tvůrčí myšlení
  subject:
    topic: advertising
  subject:
    topic: advertising campaigns
  subject:
    topic: advertising aesthetics
  subject:
    topic: creative thinking
  classification: 659.1
  classification: 77.033:659.13
  classification: 659.113.6
  classification: 659.1:111.852
  classification: 159.954/.955
  classification: (035)
  identifier: 9780500287330
  identifier: 0-500-28733-0
  record info:
    record content source: DLC
    record creation date: 080731
    record change date: 20190826001555.0
    record identifier: 51912
    language of cataloging:
      language term: cze