Creative advertising : ideas and techniques from the world's best campaigns - Pricken, Mario, 1967- (Thames & Hudson, 2008)
"Translated from the German Kribbeln im Kopf by Mary Whittall"--T.p. verso.
Keywords: reklama a propagace; reklamní fotografie; reklamní kampaně; estetika reklamy; tvůrčí myšlení; advertising; advertising campaigns; advertising aesthetics; creative thinking; příručky; handbooks, manuals, etc