Creative advertising : ideas and techniques from the world's best campaigns
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York :
Thames & Hudson,
2008
|
| Edition | New ed., rev. and updated |
| Subjects | |
| ISBN | 9780500287330 0-500-28733-0 |
| Physical Description | 255 s. : il. ; 29 cm |
Cover
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 51912 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20190826001555.0 | ||
| 008 | 080731s2008 xxua 000 0 eng | ||
| 020 | |a 9780500287330 |q (brož.) | ||
| 020 | |z 0-500-28733-0 | ||
| 040 | |a DLC |b cze |c DLC |d ZLD002 | ||
| 041 | 1 | |a eng |h ger | |
| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
| 080 | |a 659.1 |2 MRF | ||
| 080 | |a 77.033:659.13 |2 MRF | ||
| 080 | |a 659.113.6 |2 MRF | ||
| 080 | |a 659.1:111.852 |2 MRF | ||
| 080 | |a 159.954/.955 |2 MRF | ||
| 080 | |a (035) |2 MRF | ||
| 100 | 1 | |a Pricken, Mario, |d 1967- |7 xx0083688 |4 aut | |
| 240 | 1 | 0 | |a Kribbeln im Kopf |l Anglicky |
| 245 | 1 | 0 | |a Creative advertising : |b ideas and techniques from the world's best campaigns / |c Mario Pricken |
| 250 | |a New ed., rev. and updated | ||
| 260 | |a New York : |b Thames & Hudson, |c 2008 | ||
| 300 | |a 255 s. : |b il. ; |c 29 cm | ||
| 500 | |a "Translated from the German Kribbeln im Kopf by Mary Whittall"--T.p. verso. | ||
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a reklamní fotografie |7 ph136972 |2 czenas |
| 650 | 0 | 7 | |a reklamní kampaně |7 ph229516 |2 czenas |
| 650 | 0 | 7 | |a estetika reklamy |7 ph293184 |2 czenas |
| 650 | 0 | 7 | |a tvůrčí myšlení |7 ph116508 |2 czenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a advertising campaigns |2 eczenas |
| 650 | 0 | 9 | |a advertising aesthetics |2 eczenas |
| 650 | 0 | 9 | |a creative thinking |2 eczenas |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
| 910 | |a ZLD002 | ||
| 952 | |0 0 |1 0 |4 0 |6 659PRICKENM |7 0 |8 BOOK |9 92727 |a UTBZL |b UTBZL |c 005 |d 2009-04-27 |l 0 |o 659/PRICKEN,M. |p 420010123942 |r 2019-08-26 00:00:00 |v 1090.00 |w 2019-08-26 |x N:nákup; | 20100831 |y 01 | ||
| 952 | |0 0 |1 0 |4 0 |6 659PRICKENM |7 0 |8 BOOK |9 92728 |a UTBZL |b UTBZL |c 012 |d 2013-07-10 |l 1 |o 659/PRICKEN,M. |p 420010149591 |q 2028-12-21 |r 2019-08-26 00:00:00 |v 1057.00 |w 2019-08-26 |x N:nákup; |y 08 | ||
| 992 | |a BK |b SK |d 1 | ||
| 999 | |c 51912 |d 51912 | ||