Creative advertising : ideas and techniques from the world's best campaigns

• Main Author: Pricken, Mario, 1967- (Author)
• Format: Book
• Language: English
• Published: New York : Thames & Hudson, 2008
• Edition: New ed., rev. and updated
• Subjects: reklama a propagace; reklamní fotografie; reklamní kampaně; estetika reklamy; tvůrčí myšlení; advertising; advertising campaigns; advertising aesthetics; creative thinking; příručky; handbooks, manuals, etc
• ISBN: 9780500287330; 0-500-28733-0
• Physical Description: 255 s. : il. ; 29 cm
• Item Description: "Translated from the German Kribbeln im Kopf by Mary Whittall"--T.p. verso.