rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Guerilla marketing
    sub title: [nejúčinnější a finančně nenáročný marketing!]
  name:
    name part: Levinson, Jay Conrad
    name part: 1933-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xr
    place:
      place term: Brno
    publisher: Computer Press
    date issued: 2009
    edition: Vyd. 1.
    issuance: monographic
  language:
    language term: cze
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 326 s. ; 23 cm
  target audience: adult
  note: Jay Conrad Levinson ; [překlad Lucie Schürerová]
  note: Přeloženo z angličtiny
  note: Obsahuje bibliografii a rejstřík
  subject:
    topic: marketing
  subject:
    topic: guerilla marketing
  subject:
    topic: reklama a propagace
  subject:
    topic: marketing
  subject:
    topic: guerilla marketing
  subject:
    topic: advertising
  classification: 658.8
  classification: 658.8-028.76
  classification: 659.1
  classification: (035)
  related item:
    title info:
      title: Guerrilla marketing
  identifier: 9788025124727
  record info:
    record content source: BOA001
    record creation date: 090219
    record change date: 20190826001533.0
    record identifier: 51706
    language of cataloging:
      language term: cze