How to measure anything : finding the value of "intangibles" in business
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| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Hoboken, N.J. :
John Wiley & Sons,
2007
|
| Subjects | |
| Online Access | Obsah Biografie Anotace |
| ISBN | 9780470110126 0470110120 |
| Physical Description | xv, 287 s. : il. ; 24 cm |
Cover
Table of Contents:
- The intangibles and the challenge
- An intuitive measurement habit : Eratosthenes, Enrico & Emily
- The illusion of intangibles : why immeasurables aren't
- Clarifying the measurement problem
- Calibrated estimates : how much do you know now?
- Measuring risk : introduction to the Monte Carlo
- Measuring the value of information
- The transition : from what measure to how to measure
- Sampling reality : how observing some things tells us about all things
- Bayes : adding to what you know now
- Preference & attitudes : the softer side of measurement
- The ultimate measurement instrument : human judges
- New measurement instruments for management
- A universal measurement method : applied information economics
- Bringing the pieces together.