The power of corporate communication : crafting the voice and image of your business
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| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Boston :
McGraw-Hill,
c2002
|
| Subjects | |
| Online Access | Biografie Anotace |
| ISBN | 0071379495 |
| Physical Description | vii, 294 s. : il. ; 25 cm |
Cover
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| 100 | 1 | |a Argenti, Paul A. |4 aut | |
| 245 | 1 | 4 | |a The power of corporate communication : |b crafting the voice and image of your business / |c Paul Argenti, Janis Forman |
| 260 | |a Boston : |b McGraw-Hill, |c c2002 | ||
| 300 | |a vii, 294 s. : |b il. ; |c 25 cm | ||
| 504 | |a Obsahuje bibliografické odkazy a rejstřík | ||
| 650 | 0 | 7 | |a kultura organizace |7 ph135313 |2 czenas |
| 650 | 0 | 7 | |a image organizace |7 ph135339 |2 czenas |
| 650 | 0 | 7 | |a identita organizace |7 ph180949 |2 czenas |
| 700 | 1 | |a Forman, Janis |4 aut | |
| 856 | 4 | 2 | |3 Biografie |u http://www.loc.gov/catdir/bios/mh041/2002003744.html |
| 856 | 4 | 2 | |3 Anotace |u http://www.loc.gov/catdir/description/mh021/2002003744.html |
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