The power of corporate communication : crafting the voice and image of your business

• Main Authors: Argenti, Paul A. (Author), Forman, Janis (Author)
• Format: Book
• Language: English
• Published: Boston : McGraw-Hill, c2002
• Subjects: kultura organizace; image organizace; identita organizace
• ISBN: 0071379495
• Physical Description: vii, 294 s. : il. ; 25 cm