Description: The new strategic brand management :

The new strategic brand management : creating and sustaining brand equity long term

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Bibliographic Details
Main Author:	Kapferer, Jean-Noël (Author)
Format:	Book
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2008
Edition:	4th ed.
Subjects:	řízení značky obchodní značky brand management brand name products
ISBN:	9780749450854 0-7494-5085-1
Physical Description:	xv, 560 s. : il. ; 25 cm

Description
Bibliography:	Obsahuje bibliografické odkazy a rejstřík
ISBN:	9780749450854 0-7494-5085-1