Lifestyle market segmentation
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| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York :
Haworth Press,
c2006
|
| Series | Haworth series in segmented, targeted, and customized marketing
|
| Subjects | |
| Online Access | Obsah |
| ISBN | 0789028689 978-0-7890-2868-6 0-7890-2869-7 978-0-7890-2869-3 |
| Physical Description | xiii, 184 s. : il. ; 23 cm |
Cover
Table of Contents:
- Nonlifestyle issues
- Segmentation theory
- Nonlifestyle segmentation
- Lifestyle issues--prizm, lov, and vals
- Lifestyle considerations
- Prizm
- Psychographics
- Vals and list of values
- Psychographics again
- Lifestyle targets
- The mature market
- Teens and tweens
- Ethnic marketing and marketing to the disabled
- Applications
- Applying autobiographical memory to advertising
- The tribes: a new psychographic scheme
- Single-family houses
- Used cars
- Food
- Health care
- Other considerations and decision-making overlays
- Myers-briggs type indicator
- Family considerations
- Cases and thoughts.