Lifestyle market segmentation

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Bibliographic Details
Main Author: Cahill, Dennis J. (Author)
Format: Book
Language: English
Published: New York : Haworth Press, c2006
Series: Haworth series in segmented, targeted, and customized marketing
Subjects:
segmentace trhu
spotřebitelské chování
ISBN: 0789028689
978-0-7890-2868-6
0-7890-2869-7
978-0-7890-2869-3
Physical Description: xiii, 184 s. : il. ; 23 cm

Cover

Table of contents

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245 1 0 |a Lifestyle market segmentation /  |c Dennis J. Cahill 
260 |a New York :  |b Haworth Press,  |c c2006 
300 |a xiii, 184 s. :  |b il. ;  |c 23 cm 
490 1 |a Haworth series in segmented, targeted, and customized marketing 
504 |a Obsahuje bibliografické odkazy (s. 171-181) a rejstřík 
505 0 |a Nonlifestyle issues -- Segmentation theory -- Nonlifestyle segmentation -- Lifestyle issues--prizm, lov, and vals -- Lifestyle considerations -- Prizm -- Psychographics -- Vals and list of values -- Psychographics again -- Lifestyle targets -- The mature market -- Teens and tweens -- Ethnic marketing and marketing to the disabled -- Applications -- Applying autobiographical memory to advertising -- The tribes: a new psychographic scheme -- Single-family houses -- Used cars -- Food -- Health care -- Other considerations and decision-making overlays -- Myers-briggs type indicator -- Family considerations -- Cases and thoughts. 
650 0 7 |a segmentace trhu  |7 ph314823  |2 czenas 
650 0 7 |a spotřebitelské chování  |7 ph125966  |2 czenas 
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