Lifestyle market segmentation
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York :
Haworth Press,
c2006
|
| Series | Haworth series in segmented, targeted, and customized marketing
|
| Subjects | |
| Online Access | Obsah |
| ISBN | 0789028689 978-0-7890-2868-6 0-7890-2869-7 978-0-7890-2869-3 |
| Physical Description | xiii, 184 s. : il. ; 23 cm |
Cover
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| 100 | 1 | |a Cahill, Dennis J. |4 aut | |
| 245 | 1 | 0 | |a Lifestyle market segmentation / |c Dennis J. Cahill |
| 260 | |a New York : |b Haworth Press, |c c2006 | ||
| 300 | |a xiii, 184 s. : |b il. ; |c 23 cm | ||
| 490 | 1 | |a Haworth series in segmented, targeted, and customized marketing | |
| 504 | |a Obsahuje bibliografické odkazy (s. 171-181) a rejstřík | ||
| 505 | 0 | |a Nonlifestyle issues -- Segmentation theory -- Nonlifestyle segmentation -- Lifestyle issues--prizm, lov, and vals -- Lifestyle considerations -- Prizm -- Psychographics -- Vals and list of values -- Psychographics again -- Lifestyle targets -- The mature market -- Teens and tweens -- Ethnic marketing and marketing to the disabled -- Applications -- Applying autobiographical memory to advertising -- The tribes: a new psychographic scheme -- Single-family houses -- Used cars -- Food -- Health care -- Other considerations and decision-making overlays -- Myers-briggs type indicator -- Family considerations -- Cases and thoughts. | |
| 650 | 0 | 7 | |a segmentace trhu |7 ph314823 |2 czenas |
| 650 | 0 | 7 | |a spotřebitelské chování |7 ph125966 |2 czenas |
| 856 | 4 | 1 | |3 Obsah |u http://www.loc.gov/catdir/toc/ecip064/2005034927.html |
| 830 | 0 | |a Haworth series in segmented, targeted, and customized marketing | |
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