Lifestyle market segmentation

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Bibliographic Details
Main Author Cahill, Dennis J. (Author)
Format Book
LanguageEnglish
Published New York : Haworth Press, c2006
SeriesHaworth series in segmented, targeted, and customized marketing
Subjects
segmentace trhu
spotřebitelské chování
Online AccessObsah
ISBN0789028689
978-0-7890-2868-6
0-7890-2869-7
978-0-7890-2869-3
Physical Descriptionxiii, 184 s. : il. ; 23 cm

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More Information
Bibliography:Obsahuje bibliografické odkazy (s. 171-181) a rejstřík
ISBN:0789028689
978-0-7890-2868-6
0-7890-2869-7
978-0-7890-2869-3
Physical Description:xiii, 184 s. : il. ; 23 cm

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