Lifestyle market segmentation

• Main Author: Cahill, Dennis J. (Author)
• Format: Book
• Language: English
• Published: New York : Haworth Press, c2006
• Series: Haworth series in segmented, targeted, and customized marketing
• Subjects: segmentace trhu; spotřebitelské chování
• ISBN: 0789028689; 978-0-7890-2868-6; 0-7890-2869-7; 978-0-7890-2869-3
• Physical Description: xiii, 184 s. : il. ; 23 cm