Competitive strategy : techniques for analyzing industries and competitors

• Main Author: Porter, Michael E., 1947- (Author)
• Format: Book
• Language: English
• Published: New York : Free Press, 2004
• Subjects: konkurence; hospodářská soutěž; podnikový management; konkurenceschopnost; strategický management; učebnice
• ISBN: 0743260880
• Physical Description: xxviii, 396 s. : il. ; 24 cm