Financial aspects of marketing

• Main Author: Ward, Keith, 1949- (Author)
• Corporate Author: Chartered Institute of Marketing
• Format: Book
• Language: English
• Published: Oxford : Butterworth/Heinemann, 1989
• Edition: 1st pub.
• Series: Marketing series
• Subjects: manažerské účetnictví; marketing; finanční analýza; finanční management; managerial accounting; financial analysis; financial management; učebnice; textbooks
• ISBN: 0750616024
• Physical Description: xii, 434 s. : il., grafy ; 24 cm