Financial aspects of marketing

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Bibliographic Details
Main Author Ward, Keith, 1949- (Author)
Corporate Author Chartered Institute of Marketing
Format Book
LanguageEnglish
Published Oxford : Butterworth/Heinemann, 1989
Edition1st pub.
SeriesMarketing series
Subjects
manažerské účetnictví
marketing
finanční analýza
finanční management
managerial accounting
financial analysis
financial management
učebnice
textbooks
ISBN0750616024
Physical Descriptionxii, 434 s. : il., grafy ; 24 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:0750616024
Physical Description:xii, 434 s. : il., grafy ; 24 cm

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