Description: International marketing strategy :

International marketing strategy : analysis, development and implementation

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Bibliographic Details
Main Authors:	Doole, Isobel (Author), Lowe, Robin (Author)
Format:	Book
Language:	English
Published:	London : Gengage Learning EMEA, 2008
Edition:	5th edt.
Subjects:	mezinárodní marketing světová ekonomika strategický marketing marketingový management učebnice
ISBN:	9781844807635 1-844-80763-0
Physical Description:	xxiv, 462 s. : il. ; 28 cm

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Bibliography:	Obsahuje bibliografii a rejstřík
ISBN:	9781844807635 1-844-80763-0