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|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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| 080 |
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|a 659.1
|2 MRF
|
| 100 |
1 |
|
|a Huth, Rupert
|4 aut
|
| 245 |
1 |
0 |
|a Einführung in die Werbelehre /
|c Rupert Huth, Dieter Pflaum
|
| 250 |
|
|
|a 6. Aufl.
|
| 260 |
|
|
|a Stuttgart :
|b W. Kohlhammer,
|c 1996
|
| 300 |
|
|
|a 290 s. :
|b il. ;
|c 23 cm
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
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| 700 |
1 |
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|a Pflaum, Dieter
|4 aut
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|d 2006-07-29
|i 65777
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