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20190825231736.0 |
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961213s1996 gw |||||r|||||||||||ger|d |
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|a 3170138162
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040 |
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|a ZLD002
|b cze
|c ZLD002
|d ZLD002
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072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
080 |
|
|
|a 659.1
|2 MRF
|
100 |
1 |
|
|a Huth, Rupert
|4 aut
|
245 |
1 |
0 |
|a Einführung in die Werbelehre /
|c Rupert Huth, Dieter Pflaum
|
250 |
|
|
|a 6. Aufl.
|
260 |
|
|
|a Stuttgart :
|b W. Kohlhammer,
|c 1996
|
300 |
|
|
|a 290 s. :
|b il. ;
|c 23 cm
|
504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
700 |
1 |
|
|a Pflaum, Dieter
|4 aut
|
910 |
|
|
|a ZLD002
|
992 |
|
|
|a BK
|b SK
|
999 |
|
|
|c 3965
|d 3965
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952 |
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|0 0
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|6 659HUTHR
|7 0
|8 BOOK
|9 6317
|a UTBZL
|b UTBZL
|c 005
|d 2006-07-29
|i 65777
|l 2
|o 659/HUTH,R.
|p 420010065777
|r 2020-05-15
|s 2020-03-10
|v 39.80
|w 2019-08-25
|x 20100831
|y 01
|