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|a 1547-7193
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|a ZLD002
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| 072 |
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|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
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| 080 |
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|a 658.8
|2 MRF
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| 080 |
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|a (050)
|2 MRF
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| 245 |
0 |
0 |
|a Journal of Marketing Research
|h [elektronický zdroj]
|
| 260 |
|
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|a Chicago :
|b American Marketing Association,
|c 1964-
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| 310 |
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|a 4x ročně
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| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
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| 650 |
0 |
7 |
|a strategický marketing
|7 ph116292
|2 czenas
|
| 655 |
|
7 |
|a elektronické časopisy
|7 fd186906
|2 czenas
|
| 700 |
1 |
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|a Kamakura, Wagner A.
|q (Wagner Antonio),
|d 1950-
|7 mub2011660529
|4 edt
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| 856 |
4 |
1 |
|u http://search.proquest.com/publication/40686
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