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Journal of Marketing Research
Description
Journal of Marketing Research
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Bibliographic Details
Other Authors:
Kamakura, Wagner A. 1950-
(Editor)
Format:
Serial
Language:
English
Published:
Chicago :
American Marketing Association,
1964-
Subjects:
marketing
strategický marketing
elektronické časopisy
Cover
Table of contents
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Description
Publication Frequency:
4x ročně
ISSN:
1547-7193
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