Journal of Marketing Research

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Bibliographic Details
Other Authors Kamakura, Wagner A. 1950- (Editor)
Format Serial
LanguageEnglish
Published Chicago : American Marketing Association, 1964-
Subjects
marketing
strategický marketing
elektronické časopisy
Online AccessFull text
ISSN1547-7193

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Publication Frequency:4x ročně
ISSN:1547-7193

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